Methodological diversity in Russian sociology: An analysis of research on values

Methodological diversity is a condition for the development of sociology since complexity social reality does not allow adhering to one universal scientific paradigm. At same time, nature methodological in research an indicator alignment forces agents field science. Hence question arises — how influence external contour science (business, public organizations, media, politicians, etc.) manifested methodology used by authors highly cited articles on values? The work qualitative design and empirical base was formed texts 42 most Russian issues values posted RSCI platform 2016–2019 indexed international scientometric databases (Scopus, Wos CC). choice study as object assessing explained multilevel this phenomenon, existence various approaches its study, which provides ample opportunities methods techniques. optics structuralist concept inner outer contours Analysis showed that quantitative dominates (29 out 42). In these studies, signs pressure are pronounced. least experienced works design, but there very few studies sample (2 42), topic them optional. Promising areas continuation related analysis phenomenon imitation process producing knowledge impact diversity.